New Lebron James Nike Sneaker Will Cost Over 300 Dollars
Later this year, Nike will release the new Lebron James “X” sneaker. It will cost more than 300 dollars.
The shoe features Nike plus motion sensors that track various metrics such as how high you jump, but 300 dollars? According to ESPN, Michael Jordan’s “Air Jordan II” in 1986 was the first shoe to retail above 100 dollars. In 2002, the Air Jordan XVII became the first shoe to retail over 200 dollars.
Nike is planning to release only 50,000 pairs of the Nike plus enabled Lebron “X” sneakers.
According to Matt Powell of SportsOneSource, these shoes are intended for a very specific target market.
“This is all about electronic componentry,” Powell said. “The plus version of this shoe is a very expensive shoe for a very specific audience: the high school or college athlete that wants to improve their game by measuring their progress by wearing the shoes.”
What high school or college kid has 300 dollars to spend on shoes? That’s probably more than half of their rent.
What happened to measuring your progress through traditional means? You don’t need a shoe to tell you how high you jump. Measuring tape is a couple bucks, or your can ask a friend for free.
When you consider the fact that the world is going through a global recession, 300 dollar shoes seems a little outrageous. You could buy a couple years worth of shoes for 300 dollars. Nike is treating their shoes like they are an inelastic good.
These shoes may fly off the shelves in Miami, but I’m sure they will receive a frosty reception in Cleveland. If you are walking the streets of Cleveland with 300 dollar Lebron James shoes, you better know how to fight.